Purple Tuesday stands as a significant initiative focused on raising awareness and driving change for people with disabilities. Its central objective revolves around enhancing the customer experience for individuals with disabilities when accessing goods and services, particularly within the retail sector. The colour purple embodies the spirit of inclusivity and symbolizes dignity and respect for those living with disabilities.

Accessibility encompasses creating environments and products that can be used by everyone, regardless of their abilities. This includes physical accessibility in the built environment, as well as digital accessibility, ensuring that websites and online services are usable by people with various disabilities. This is where we, at the Foundation, have made our annual commitment. We pledge to ensure full accessibility on our social media platforms moving forward. Our aim is to make it possible for more people to engage with us and stay updated on the remarkable work we take pride in at the foundation.

Purple Tuesday serves as a poignant reminder of the importance of inclusivity and accessibility for people with disabilities. In an ever-evolving world, it is crucial to create a society where everyone can fully participate without obstacles. By supporting Purple Tuesday and championing inclusivity and accessibility, we can collectively work towards a more equitable and compassionate world for all.